Social Media Optimization (SMO) represents the use of a number of social media sites and areas to produce advertising to reach the product, brand or event. Types of social media involved are

1. RSS feeds

2. Social news and social bookmarking sites

3. Social press websites – Facebook, myspace, Twitter, LinkedIN

4. Video – You tube

5. Writing a blog sites

SMO is similar to SEO in that the goal is to produce traffic and reach for a web page. In general, social media marketing represents improving a web page and its content in terms of discussing across social Media and social networking websites.